2015 and All the Amazing People & Stuff that happened on Periscope!

periscope_logoI completely agree with Apple. Periscope is so deserving of it’s accolade as App Store Best onf 2015!

If you’ve not yet heard of Periscope or you have but you’re not exactly sure what it is or you want to know more, please read my post from August 2015 – Periscope – Why I Think It’s Going to be Huge!

I discovered Periscope in July this year and it was without doubt the BEST thing I did in 2015! I have made so many great friends and people who I’ll be listing below. I’ve won loads of new customers who have bought domain names and website hosting! I’ve been featured on episode 16 of a podcast called The Healthy Success Podcast with Kristian Cotta and invited to be the keynote speaker at an annual conference here in the UK. (I couldn’t make it due to a previous commitment, but was thrilled to have been asked!)  And one of the highlights was meeting one of Hollywood’s top cinematographers and we hit it off. We’ve swapped mobile numbers and have had loads of chats via WhatsApp and he’s even talking about flying me and my family out to LA for one of his parties! Complete madness!
I’ve also been asked to be interviewed on a local radio station in January 2016 and I’ve been featured on the Richtopia list of Bristish Entrepreneurs Top 100!

I’ve been on social media since the early 2000′s and no other social media platform has the depth of engagement I’ve experienced via Periscope.

The wonderful thing about broadcasting via a live streaming app like Periscope is people get to see you; the person behind the business and get to see the whites of your eyes and they see you warts and all. There is no hiding behind a website or trying to pretend to be something you’re not.

And this leads to much richer and deeper relationships which can be built so much faster than any other social media expect of course real life face to face!

But sometimes, even Periscope wins there too. Every time I broadcast people in far flung parts of the world get to see my ugly mug and because I scope almost every day it means they get to see me and interact with me far more often than many people do in real life. Another reason why the cementing of new friends and business relationships can happen way faster online than offline.

But that’s a different debate I don’t want to get drawn into on here!

The point of this post was to share some of the wonderful things that have happened as a direct result of being on Periscope and some of the amazing people I’ve met. Periscope is a brilliant way of getting you and your business more attention.

Here’s a list of just a few of the people I’ve met on Periscope who I’ve made a connection with and many of whom have become really good friends and many have become good customers! The links below go to their Twitter accounts.

Angus Grady
Mark Shaw
Yvonne Burrows
Grant Cardone
Nathan Hague
Chocolate Johnny
Alex Pettitt
Julie Ann
Jim Bob Howard
Katie Lance
Robert Saunders
Jonah DiPasquale
Allison Donnelly
Lucy Hall
Amy Loves
Ms. Candy Blog
Liz Melville
Melanie Bundock
Alieshia Cross
Marcus Boswell
Matt Smith
Grant Cunningham
Alice Sheridan
Matt Crane
Patrick Martell
Zoe Darlington
Kathy Anderson
Jez Johnson
Michala Leyland
John Boone
MaryJoy
Kristian Cotta
Kelly White
Simon Rowe
Eliot Lumba
Vicki Fitch
Damion Elson
Cricket Fox
Laura Husson
Tazzii
Luise – Ms_Sparky
Filip Novak
Chloë Forbes-Kindlen
Frankie Pittle
Greg Dibruno
Denise Cowle
Dana Garrison
Chris Ducker
Malin Morrison
Brian Fanzo

They are not in any particular order. I don’t want to upset people by putting any particular emphasis on one above another. Suffice to say each person on the list has made a lasting impression with me and I’m extremely grateful for all the fun and laughter and the new relationships we formed since July.

Thank you so much for being part of the amazing journey on Periscope! :-)

And to all those new customers; thank you so much for trusting in me and for the business.

2015 has been incredible and I can’t wait to get going with 2016. Only 30 minutes to go!

Happy New Year everyone and I look forward to getting to know many more of you in 2016.Let’s have even more fun and frolics and success next year! If you want me, I’ll be on Periscope!

If you would like to know more about how to use Periscope for your business get my FREE 138 page eBook here. 

Footnote: Please forgive me if I’ve missed you off the list! I was rushing to get this done before Midnight! Please tweet me or comment below and I’ll add you! You still rock and are completely awesome – forgive me please! ;-)

 

Periscope Hashtags & How Global Brands Could Use Them!

Whilst watching a live stream broadcast on Periscope viewers can give hearts to show their support to the broadcaster by tapping the screen of their smart phone or tablet.

By the way, if you have no clue what Periscope is, you can find out more on my post from August 2015: Periscope – Why I think it’s Going to be Huge!

As the viewers tap on the screen, hearts are generated and float up the right hand side of the screen. See the image below.

Periscope Hearts

Each new viewer is allocated a colour. This helps to differentiate people when they comment. The colour is also the colour given to the hearts. In the image above you can see the comments and the different colours of the people’s profile photo next to the comments and the different coloured hearts too.

Themed Hearts
Up until October 2015, when people tapped the screen only hearts were generated. But the week before Halloween Periscope, unannounced, launched bats as well as hearts. Periscope are calling these new icons “themed hearts”. When a broadcaster used the themed hearts hashtag #Halloween in the title of their Periscope, anyone who tapped to give hearts also generated the occasional bat themed heart! It was very cool and people loved it.

Then for the World Series of Series of Baseball, Periscope added the themed hearts hashtag #worldseries. This one generated baseballs! It looked really cool seeing white baseballs in among the hearts. See the image below of all the hearts, bats and baseballs floating up the screen!

Shortly followed a week or so later with #thanksgiving themed hearts of a turkey!

thanksgiving

Obviously these are all very US centric which makes sense as Twitter and Periscope are both American based companies.

I hope as Periscope gains more subscribers from around the world they add other themed hearts relevant to other countries. For example, an FA cup icon during the FA Cup in England; a crown icon for the Queen’s birthday; the Olympic Rings icon during the Olympics; the Jules Rimet World Cup icon during the World Cup; a Chinese dragon icon for Chinese New Year, perhaps a tennis racquet themed heart for #Wimbledon and so on.

Periscope then released #birthday themed hearts which produced balloons, which again is very clever and people love using this to wish fellow scopers Happy Birthday!

Christmas & New Year 2016
In the recent run up to the Christmas holidays Periscope released a few new themed heart hashtags.

#2016 – 2016
#newyear – 2016
#Christmas – Christmas Trees
#Hanukkah – A dreidel toy top
#winter – snowflakes
#snow - snowflakes
#snowflake - snowflakes
#colbert – Stephen Colbert – The Late Show
#lssc – Late Show Stephen Colbert

The Late Show
The #Colbert and #lssc hashtags were added after the Periscope founder, Kayvon Beykpour, was interviewed by Stephen Colbert on The Late Show on 19th December 2015!

Check out the cool photo below of Stephen Colbert next to the Periscope themed heart of himself!

colbert

Photo courtesy of @Jonah His tweet of the photo is here.

You can see the full interview with Kayvon & Stephen below:

This could be huge. It showed me a glimpse of the potential that Periscope has because it can add whatever themed heart hashtags it fancies. For example, I’m sure Periscope has plans for those up coming annual events such as Valentines Day – perhaps the Cupid icon! An Easter egg or bunny rabbit for Easter, the American Football Vince Lombardi trophy for the Superbowl, etc.

PLEASE NOTE: Many of the hashtags are time limited. There isn’t much known about the different hashtags. This AdWeek Social Times article explains the “themed hearts” as Periscope calls them and Tyler Hansen, a Periscope designer, explains the surprise element and that Periscope are not telling people which themed hearts hashtags are available!

For example, #Halloween, #worldseries and #thanksgiving no longer work. So Periscope are obviously limiting those linked to a calendar event for a certain time frame. It makes sense and I’m sure they’ll stop the Christmas related ones in early January.

List of Hashtags (that I’ve discovered) so far*
#halloween – bats
#worldseries – baseballs
#thanksgiving – turkeys
#birthday – balloons
#2016 – 2016 icons
#newyear – 2016 icons
#Christmas – Christmas Trees
#Hanukkah – A dreidel toy top
#winter – snowflakes
#snow - snowflakes
#snowflake - snowflakes
#colbert – Stephen Colbert – The Late Show
#lssc – Late Show Stephen Colbert

Brands & Advertising Revenue
I love the massive potential that hashtags have for global brands. I can see Periscope engaging with Brands and in return for an annual fee, they add the brand’s corporate logo so the hashtag shows instead of hearts.

For example, Periscope could offer Mercedes Benz the hashtag #MercedesBenz and any time this is used in a Periscope title, the scope only shows the Mercedes Benz logo instead of hearts.

This could be great for so many global brands. And I wouldn’t mind seeing a logo instead of hearts in those “hashtag sponsored ” scopes. That would be much better than seeing banner ads across Periscope.

Think of all the different industries and how the themed hearts hashtags could be used!

Movie Themed Hearts!
During the recent hype around the new James Bond movie, Spectre – the film company could have sponsored a themed hearts James Bond hashtag #007 and had the 007 logo as a themed heart!

And during the launch of Star Wars, Disney / Lucas Films could have sponsored a Star Wars hashtag and had #starwars logo themed hearts! And the awesome team at Periscope could have gone one step further and their developers could have even had hearts/logos and comments scrolling up at an angle like the Star Wars intro!

There is no end to how Periscope can leverage the use of hashtags and use them to add some serious advertising and sponsored revenue.

*Are there any other hashtags you’ve noticed? Please comment below and let me know the ones you’ve spotted and I’ll add them to the list above.

And if you’re from a global brand, I’d love to talk to you about this and how you can use Periscope to reach a truly global audience.

If you would like to know more about Periscope and how to use it for your business, please download my FREE 138 page ebook at www.tipsonperiscope.com

You can find me on Periscope at www.periscope.tv/dickiearmour and also at www.katch.me/dickiearmour

Periscope – Why I think it’s Going to be Huge!

periscope_logoPeriscope is an exciting new social media, live streaming video tool from Twitter.
It’s a mobile app which you can use to record and broadcast live to a global audience.

In this post I start by sharing with you how you can get started. Then I explain why I think this really will be the biggest thing since sliced bread!

If you’ve never heard of Periscope or you’re not sure what it is and what you can do with it - check it out here.

Download the App

First things first

Now that you have downloaded the app onto your mobile device here’s a quick starter list so you can get up and running and using Periscope.

  1. Sign in. As it’s a Twitter product you can sign in using your Twitter profile.
  2. Complete your Bio. (Periscope automatically populates you Bio with your Bio from Twitter) But you should change it. The Twitter Bio is longer than Periscope so it will truncate your Bio in Periscope.
  3. Add a nice photo. People on Periscope don’t like Logos and definitely don’t like the Twitter/Periscope egg! Periscope is all about you’; the person behind your business. People want to see your face. And make it the same face you use when Periscoping! Nothing worse than a photo that’s 5 years old. People will get a surprise when then watch you scope.
  4. Make sure your Bio explains to people what you’ll be scoping about. So add keywords and be sure you add a link to your website.
    Here’s my Periscope Bio as an example:Photo 05-07-2015 08 08 03
  5. Start following people. Follow your friends and the people you know on Twitter and respect. As you find them, see who they’re following and then follow some of them too.
    A top tip, if people have not done a broadcast yet, they will only have 1 heart on their profile. If you look back at my profile image above, you’ll see at the time of posting I had just over 11,500 hearts. So make sure you follow people who have done some broadcasts.
  6. Notifications of Live Scopes. Periscope notifies you whenever any one you’re following is scoping LIVE.
  7. Watch broadcasts. On Periscope you can watch LIVE broadcasts and you can also replay broadcasts. They stay on Periscope for 24 hours. After that the are deleted. I quite like this, as it greats a sense of urgency to encourage people to watch LIVE or within the next day.
    Watching broadcasts will give you a sense of the power of Periscope and you’ll get a feel for some of the different ways people are using this exciting, new platform.
  8. Get Broadcasting! Then, dive in and get scoping! You have expertise in what you do and you’re perspective is unique. You have greatness to offer your audience and you’ll be amazed at how engaging people are when you’re LIVE scoping.

Watching and Participating in Scopes
As you begin watching other people’s scopes here a few tips which I hope will help you.

  • You can join in the conversation on a LIVE scope by texting comments. That is part of the power of Periscope. You can see comments from others on the scope and you can add your own comments into the conversation which adds value.
  • You can give Hearts by tapping the screen. Hearts help the broadcaster as they see them on their screen and this lets them know you like their scope and it also helps to raise their profile. Periscope uses Hearts as a sort of ranking – people with the most Hearts get featured on Periscope.
  • Click other people’s comments to open their Periscope profile. You can then find out more about them and choose to follow them.
  • Reply to others in the Scope. When you click a comment, you’ll see in their profile there is an option “Reply”. Use this to reply to someone in a scope. When you do, they will see your reply with a big arrow which lets them know that you are replying to them directly.
  • Contribute to the person’s scope by adding comments in agreement and with your opinion. This helps to get you noticed and other people will click your comment to see your profile and follow you.
  • Invite others to join in the LIVE scope. If you’re watching a LIVE broadcast and you think it’s worth sharing with others then invite them to join in. Swipe right on IOS or up on Android. On a LIVE scope you can then see more details on the scope. You can see the title of the scope, the broadcaster’s profile and all the people on the scope.
    To share click “Share” under the Broadcaster’s name. You’ll then see a menu of options pop up:

    1. Share with specific people
    2. Share with all followers
    3. Share on Twitter
    4. Copy to clipboard

    I tend to choose to share with all followers unless it’s something I’m watching that I know someone specific who will like it. Then I’ll just invite them.
    The Share on Twitter option never works for me. I get an error that comes back from Twitter.
    The copy to clipboard is useful if you want to share it via another medium such as your blog or Facebook or via an email

    PLEASE NOTE: You can only “share” and invite others during the LIVE scope, not during the Replay.

So that’s just a whistle stop guide to getting started on Periscope. From what I’ve seen in just over a week since joining, I truly believe that Periscope is going to be a game changer. In fact, it is already! It’s the most engaging social media platform I’ve ever used and you’ll see what I mean once you jump in!

And it’s not just me who thinks it’s going to be a game changer. Here’s another really great blog post from Chris Ducker where he shares 12 ways to use Periscope.
And Mark Shaw recently did a survey via Topsy and during the last month there were 1.5 million live broadcasts across Periscope and Meerkat!

So if you’re not already using Periscope, I urge you to install the app, edit your profile and get watching some scopes. I promise you it won’t be long after that, that you pluck up the courage to begin scoping yourself.

To check out some of the Sparkling Diamonds on Periscope who are worth following and watching please go to www.SparklingPeriscope.Diamonds

If you need any help or guidance or want to talk about Periscope and how I think it can help your business then please get in touch.

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